Now Now Press Room

"Saint Urbain has created a playful, modular brand for the new hotelier based in New York’s NoHo neighbourhood, Now Now."

“We’ve created an experience where travelers can immerse themselves in the energy of the city while enjoying a comfortable, design-forward and community-driven stay. It’s a space that invites exploration—both of the self and of the world around you”

"Borrowing elements from both European train cars and Japanese capsule hotels, the Now Now NoHo is designed with efficiency in mind, for the solo traveler looking for an affordable night's sleep."

"The hotel's distinctive design, crafted by New York-based Islyn Studio, is inspired by the vivid world of dreams, with interiors that blur the line between reality and possibility."

"Each single-occupancy cabin is meticulously designed and includes features such as a custom Wright mattress, Garnier-Thiebaut linens, a Brooklinen robe, a sound machine for better sleep, and Now Now NoHo-branded amenities."

"Now Now NoHo offers a Women+ floor, specifically designated for women and non-binary guests. Shared bathrooms are equipped with Grown Alchemist bath products and lockable showers and toilets."

"Saint Urbain has created a playful, modular brand for the new hotelier based in New York’s NoHo neighbourhood, Now Now."

"Now Now NoHo’s location at 338 Bowery, places guests at the intersection of some of Manhattan’s most iconic neighborhoods, including SoHo, the East Village, and the Lower East Side."

"Now Now NoHo is flipping the script on solo travel with a boutique sleeper cabin experience that’s equal parts imaginative and indulgent."

The brand-new pod-inspired hotel on the Bowery is a bargain crash pad for solo travelers, with “sleeper cabins” inspired by European train cars.

“Think European sleeper car mixed with a Japanese capsule hotel.”

“Chic, comfy, and compact, Now Now Noho emphasizes a "small footprint, high design, and big adventures.”

“Now Now NoHo is inspired by the vivid world of dreams, with interiors that blur the line between reality and possibility.”

“Designed for adventurers seeking a unique and affordable way to explore New York City starting at $125/night. ”

“Dovetail + Co. debut their latest high concept: 180 tiny, cushy sleeper cabins that have shared but lockable bathrooms and a dedicated women+ floor.”

"With prices starting at $125 per night, the hotel presents an accessible option for those eager to explore NoHo, SoHo, and the Lower East Side."