The FAQs on NowNow

Hello! We’re excited to open your world to a totally new hotel experience. Our cozy sleeper cabins—think European train car meets Japanese capsule hotel—are specifically designed for comfort for the solo traveler. Custom Wright mattresses, luxury linens, Brooklinen bathrobes, sleep kits, and a thoughtful rental catalog of lifestyle technology await you. Just bring yourself, a curious mind, and an adventurous spirit! Now Now NoHo is the perfect gateway to experience New York City and embrace the present in the here and Now Now.

Our cabins range from 27 sq ft (2.5 sq m) to 57 sq ft (5.3 sq m). Each cabin has a 74 inch long single bed (6’2”), with storage space underneath and above, a desk and a vanity mirror, plus a locking door. Ceilings are partially open to allow air flow and shared bathrooms with lockable showers and toilets are down the hall.

Our cabins do not have traditional ceilings but do have full-length specially designed linear acoustic baffles that cover them. Think really big slats with 3 inch spaces between them. You couldn’t fit anything larger than a shoe through.

We aim to keep each floor between 68-72 degrees.

It will be a lot quieter than a hostel, but not like a fully enclosed hotel room. House lights go out at 10pm and we ask guests to keep their cabins dim after that.

That’s up to you! There are no TVs in our cabins, but we do offer an array of technology rentals like Apple iPads, Therabody SmartGoggles and Theraguns, Solawave red-light therapy masks, Nintendo Game Boys, Fuiji Instax cameras, Soundcore Bluetooth headphones, and Meta Quest virtual realty goggles for you to enjoy. We do ask everyone to use headphones per our House Rules to diminish noise for other guests.

Now Now sleeper cabins do not have ensuite bathrooms, but our shared bathrooms are just down the hall. They include an open bank of sinks plus individually lockable toilet and shower cabins. Throw on your plush Brooklinen bathrobe and enjoy an amazing shower experience complete with our Grown Alchemist bath products.

While we don’t have a gym on property, there are a number of amazing workout facilities in the area including Crunch Fitness, Barry’s Bootcamp and Soul Cycle, NoHo. Our activities calendar just might feature some fitness offerings during your stay.

Start with the guest lounge! You’ll find our Connections Board, where travelers can leave notes, make plans, and find other folks with similar interests, plus a coffee and tea station, curated lifestyle vending machine, and stand-up desks for meeting people IRL. Now Now also hosts a calendar of events both on-site and at neighboring businesses for guests to meet and mingle. Think yoga and wellness classes, happy hours, coffee cuppings, and more.

Absolutely. We offer luggage storage lockers just below the lobby on the lower level of the building. Each cabin also has smaller storage spaces underneath and above the beds.

Our lower level bathroom is equipped with Dyson Supersonic hairdryers available to all guests. This floor has no sleeper cabins, so the sound won’t disturb others.

Our Women+ designated floor of guest cabins and bathrooms is intended for women, non-binary, and gender non-conforming travelers who might feel more comfortable staying among women. The entire wing requires key card access.

We’re glad you asked. We thoughtfully crafted our House Rules to promote a more harmonious stay for all guests and to create an atmosphere the entire community can enjoy—safe from interruptions and distractions.

Absolutely! Now Now has the ability to accommodate groups large and small; depending on size, we can even secure an entire wing of the hotel just for your guests. Contact sales@staynownow.com for more information. 

We’re glad you like our look. But any professional recording must receive prior approval in advance. Please contact our General Manager – aleks@staynownow.com with any inquiries.

For sure. We are always looking to partner with like-minded creative spirits and brands. Please contact us at - press@staynownow.com for more information.

Sort of — but not like any hostel you’ve stayed in before.

Now Now Noho blends the social, budget-friendly spirit of a hostel with the style, comfort, and privacy of a boutique hotel. Think custom-designed rooms, smart tech, and creative common spaces built for connection, not chaos.

You’ll find private rooms designed for solo travelers seeking comfort and quiet — plus hangouts, events, and local flavor built into every corner.

So, are we a hostel? Not exactly. We're better.

Now Now is in NoHo on Bowery, the oldest street in New York City, between Great Jones (3rd) and Bond (2nd) Streets in Downtown Manhattan. We’re right where the East Village, Lower East Side, SoHo, and the West Village converge.

The Bleecker Street station, where you can catch the 6 train, is just 2 blocks away. That station also connects to the Broadway Lafayette station, where you can access the B, D, F, or M trains.

Taxis and rideshare apps are the quickest way to the hotel, but if you prefer public transportation there is an option from each major airport:

LGA: Take the M60 bus to the Astoria Boulevard subway station where you can catch the W train to Prince Street. Walk north on Broadway to Bleecker Street and then east on Bleecker to Bowery.
JFK: Take the AirTrain to the Howard Beach subways station where you can catch the A train to the Fulton Street station. Transfer to the uptown 4 or 5 train to Brooklyn Bridge City Hall and then transfer to the uptown 6 train to Bleecker Street. Walk east on Bleecker to Bowery.
EWR: Take the AirTrain to Penn Station, NYC. Take the downtown A, C or E train from Penn Station to the West 4th Street station. Transfer to the downtown B, D, or M trains to Broadway Lafayette. Walk north on Lafayette Street to Bleecker Street and then east on Bleecker to Bowery.